Digital marketing is the tool that is used in the online space to advertise services and products to potential customers and clients. It promotes businesses and brands through digital communications, such as social media platforms, websites, email campaigns, blogs and more!

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Digital marketing is important in promoting a business as it allows their brand to stand out in the crowd. It is an affordable way to advertise products and services whilst gaining a large audience reach, which then drives sales and revenue. It also allows a business to connect more with their customers and clients, which makes them more accessible and endearing.

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10 benefits of digital marketing include...

1. Showcasing your business

2. Enhancing your brands visibility

3. Generating sales

4. Enticing audiences to view other content

5. Expanding your online presence 

6. An easy way for viewers to absorb information

7. Assisting in nurturing leads

8. Helping to build up credibility

9. Creating sharable content

10. Informing views of your knowledge/experience

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Digital marketing can include...

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Graphics

A graphic allows you to communicate clearly with your audience, whilst building up your brand recognition, making them a powerful design to use. For example they can be used for a quick tip, quote, testimonial or product/event advertisement.

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Carousels

Carousels (also known as infographics) are used to give a visual representation of information in a quick and clear way, with a step by step process.

 

Reels/Videos

Short or long form reels/videos allow to to show off your service, product, personality and skills in a fun and visual way.

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Blogs

A blog is a website or webpage updated regularly with information around a specific subject.

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Email campaigns

This is a form of direct marketing with previous, current and potential customers/clients, informing them of business updates, new products/services, events, top tips and more.

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Document branding

To turn a basic document into one that visually represents a business’ brand, which allows the audience to recognise the company which it belongs to.

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Sponsor packages

If you have an event or trip coming up that you are looking to be sponsored, this will show off what you do, the benefits of the event or trip and how people can sponsored you as well as having your branding showcased all the way throughout.

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Creative writing

Get your customers and clients excited about your services and products or what you are showcasing with writing that has flare.

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Content repurposing

Content repurposing allows you to turn one piece of digital marketing material into many (such as a YouTube video into a blog, infographic, reel and copy), or regenerate an already used piece by updating and re-posting/sharing.